The winners of the 2014 Appy Awards were named last night at the Crowne Plaza Times Square.
The APPY Awards, part of Internet Week New York, honor applications on all platforms and is dedicated to acknowledging creativity and excellence in app design.
The Glasses.com app earned Best In Show by using the very latest in technology and optimum engagement value to virtualize the most basic shopper behavior – the try-on. The 3Dfit technology renders the user’s own face into a 3D model that can try on a myriad of eyeglass styles. Better still, the app allows for side-by-side comparisons of try-ons, even soliciting opinions from friends via social channels.
The technology is dazzling in its accuracy
and its engagement value. But the real magic of the app is how well it wraps the technology in a richer set of tools and services that virtualizes and even enhances the shopping for glasses ritual
Ken Fadner, Chairman, MediaPost Publications, founded the Appy Awards to inspire and reward app developers: "Now in our fourth year, we continue to be amazed by the growth of the app development industry and the creativity and innovation that raises the bar each year. We are excited about this year’s winners and hope that the list will surface many new apps for people to enjoy."