Around the Net
Mark Peigh Discusses Branding In Asia
- Exchange4Media, Tuesday, May 27, 2014 8 AM
Mark Peigh, SVP and managing director of IPG, talks about a brand study, begun five years ago and covering the U.S., China, Brazil, Russia, India and UK markets. Peigh throws light on some of the key insights for India, the rise of voluntary brand advocates and the changing role of advertising in these markets.
