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It's Hip To Be Snipped In Campaign For Neutering

Scooter is hip, wears aviators, and a turtleneck. And he has an irreverent sense of humor. And he's neutered. He's the star of a $2 million Cincinnati campaign  to convince people that their felines can be like him if they get dismasted. The effort is by Cincinnati-based Northlich. Northlich’s creative team wanted to evoke 1970s movies like “Shaft” or TV’s “Starsky & Hutch.”

Read the whole story at Cincinnati Enquirer »

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