Around the Net
Consider 47% CTR Lift From Search Refinements
- Search Engine Watch, Friday, May 30, 2014 12:52 PM
Longer search engine queries are growing in popularity as consumers realize they can find what they need by detailing the query, but when it takes more than one query to find the information the subsequent searches can lead to a lift in click-through rates, per Richard Stokes. He calls the subsequent searches "refinements," defines the tactic, and suggests that marketers consider the practice when creating campaigns.
