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Protests Aren't Stopping Bud, Coke FIFA Parties

Amid — and near — major protests with tear gas and live rounds, and just behind Maracana stadium, Coca-Cola has launched a fan experience in a four-story house. There are roof views (presumably of the protests), a studio, a virtual experience scoring the winning goal on the field, and a gift shop. Budweiser has a full takeover of the beachfront Hotel Pestana near Copacabana. VIPs only. 

Read the whole story at Advertising Age »

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