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MediaCom AU Helps Foxtel Take Programmatic In-House
- AdNews, Tuesday, June 24, 2014 12:52 PM
Foxtel, an Australian TV operator, has taken programmatic trading in-house with a demand-side platform (DSP) and trading team, AdNews has reported.
“There was nothing underhand, MediaCom remains our partner [across all other facets],” Ed Smith, head of sales and marketing at Foxtel, said to AdNews. “We have a clear vision of what we want to do with our data. “[Taking buying in-house] is not through a lack of performance from MediaCom."
MediaCom Australia previously handled that side of the business, per AdNews. MediaCom reportedly helped
Foxtel build the DSP model.
