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Buzzfeed Turns Pinterest Into Massive Traffic Driver

  • Forbes, Thursday, July 17, 2014 12:47 PM
Still a mystery to many publishers, Buzzfeed has cracked the Pinterest code. That’s according to Forbes’ Jeff Bercovici, who marvels: “Just two years after it started explicitly producing content intended for sharing on Pinterest, the … network is already Buzzfeed’s second-biggest source of referrals, beating out runner-up Twitter.” Dao Nguyen, Buzzfeed’s VP of growth and data, says publishers are missing a massive opportunity by ignoring Pinterest.

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