For small and medium sized businesses (SMBs), to sustain themselves in a digital environment business listings management (BLM) can help. However, because of limited time and resources, managing
online listing can be tough for SMBs. Legacy media companies are beginning to offer their SMB partners BLM as a supplement to existing print and digital advertising products. It serves as both a
value-add and a crafty way to keep them from turning to other providers of advertising solutions. BLM also makes larger media spends more effective and increases brand awareness.
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