Around the Net
Jagermesiter Ad Banned For Toasting Bad Behavior
- Marketing Week, Thursday, July 31, 2014 9:28 AM
Jägermeister has been forced to pull a UK TV ad that tried to put the brand at the center of the bonding experiences that the country's advertising watchdog ruled “tough, daring.” The ad shows friends traveling across Iceland to go surfing in frozen waters. At the end they're at a bar toasting their achievement. The ban is hard for the brand because it's part of a new campaign to focus on emotional aspects of the brand.
