Deutsch LA hired Joshua Hirsch as executive vice president, executive creative technology director, replacing Trevor O'Brien who has left the agency to work at a start-up company. Hirsch will lead the
agency's team of 55 in-house developers, known for creating websites for brands like Volkswagen, social campaigns for Taco Bell, and digital product inventions for Esurance and Pop Secret. Previously,
Hirsch was chief technology officer at Publicis Kaplan Thaler where he oversaw the agency's technology and innovation practice. His well-known creative achievement to date is his contribution to the
HBO Voyeur Project while working at Big Spaceship. His team created a New York panorama that brought voyeuristic tales to life.