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UK Online Mobile Sales Outpace US

Great Britain’s next great e-commerce run up will be powered in large part by purchases on mobile devices, a trend that U.S. merchants can look at with envy or with hopes of learning a thing or two. In some ways, it’s hardly surprising that the UK is seeing such success in mobile, an area that has bedeviled U.S. retailers. While the United States is also seeing dramatic growth in smartphone and tablet adoption, the devices’ popularity hasn’t translated to wild increases in sales on mobile. Mobile sales are expected to make up 19 percent of e-commerce sales in the U.S. 2014, compared to 27 percent in Great Britain, according to eMarketer.

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