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JustAnswer Taps Adobe For Personalized Emails

Professional consultation site JustAnswer has teamed up with Adobe to update is legacy email platform and improve email personalization and customer engagement. The company wanted to be able to segment its lists and send more personalized email messages to its audience, so they implemented the new system. The platform allows JustAnwser to do A/B testing and to segment their mailings based on which members of their list they would like to target.

Read the whole story at Direct Marketing News »

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