Seventy-four percent of marketers use open rates as their primary success metric for their email marketing messages, according to a new report from Lionbridge Technology.
The 2014 Global Email Survey also revealed that some marketers may be over emailing consumers. "
We [found] that even when one department thinks they 'own' email marketing,
they are often surprised to find that several other business functions are blasting out messages to the same list based on their own schedules and objectives," explained the report.Read the whole story at Marketing Pilgrim »
