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Mobile Shopping App Targets Boutiques

Yesterday’s launch of Spring, a fashion-focused mobile shopping app, is a testament that the mobile commerce space is growing. House Account, a mobile shopping app that launched a year and a half ago, focuses on boutiques instead of brands to help them compete in the e-commerce space. Travis Parsons, co-founder of House Account, says independent boutiques’ core business comes from connecting with customers, not through creating e-commerce websites for their brick and mortar stores. House Account is a location-based iOS app that allows these boutiques to extend their service via messaging.

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