Ozone Media, an ad tech company headquartered in India, on Monday announced it has partnered with AppNexus.
“AppNexus will be providing inventory access for media buying on our Adadyn platform,” said Kiran Gopinath, founder and CEO of Ozone. “We are working closely together to offer a simplified approach to programmatic buying for all kinds of campaigns including retargeting, performance and branding campaigns.”
Adadyn is Ozone’s programmatic ad buying platform, built in conjunction with AppNexus. The platform supports programmatic desktop display buying and mobile and social targeting.
Ozone’s business is largely out of the Asia-Pacific (APAC) region, though the company notes in a release that the partnership with AppNexus gives Ozone the opportunity to expand into new regions, “including North America.”