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Beacons in Bars Being Used to Send Offers

Orderella, the developer of an app that lets customers place drinks orders and make payments from their mobile phone, is to install NFC tags and Bluetooth beacons in all the 79 pubs and bars across the UK that use its service. Consumers will be able to tap bar runners, flyers, coasters, table talkers and posters equipped with NFC tags to download the app, while Bluetooth Low Energy (BLE) beacons will be used to send out personalised offers and promotions as well as remind customers that they can use the app instead of having to queue up at the bar to place their order.

Read the whole story at Let's Talk Payments »

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