Orderella, the developer of an app that lets customers place drinks orders and make payments from their mobile phone, is to install NFC tags and Bluetooth
beacons in all the 79 pubs and bars across the UK that use its service. Consumers will be able to tap bar runners, flyers, coasters, table talkers and posters equipped with NFC tags to download the
app, while Bluetooth Low Energy (BLE) beacons will be used to send out personalised offers and promotions as well as remind customers that they can use the app instead of having to queue up at the bar
to place their order.
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