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Food Shopping Takes A Gen Y Tilt

A new report from the Food Marketing Institute shows just how differently demographic segments shop, with Gen Y-led changes dominating food retailing. Traditional supermarkets are feeling pressure from new competitors, including upstarts focused on natural and organic goods and big-box retailers such as Wal-Mart and Target that have expanded their grocery offerings. And all are scrambling to adapt to millennial shoppers, who are most likely to shop around specific recipes, shun processed foods and chase food trends.

Read the whole story at Washington Post »

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