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Streaming Catches Up With Linear TV

  • The Drum, Friday, September 5, 2014 8:04 AM

Streaming TV has caught up significantly with linear TV viewing, The annual Ericsson Consumer Lab TV Media report found that 75 per cent of consumers now watch streamed content several times a week, while 77 per cent watch scheduled broadcast TV several times a week. The report also found a 25 per cent increase over the last two years in the number of viewers willing to pay for access to content on any device -- the least popular method of paying for content individually.

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