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Travel Brands' Web Sites Underwhelm

Annual research commissioned by trade body Abta shows that travel companies have a lot of work to do to turn their owned media assets into useful marketing tools to help sell destinations. Study respondents cite things like magazines, review websites, brochures and social media as useful for travel inspiration and information. Travel company websites are way down the list, with only 15% of people using them.

Read the whole story at Marketing Week »

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