Mobile apps remain a work in progress, and a start-up named Branch Metrics just raised $3 million to address their many shortcomings. “The company has come up with an advanced ‘deep
linking’ technology for app developers, which allows for a more powerful means of sharing content from within apps, referring or inviting others to install apps,” TechCrunch reports.
“The solution goes beyond the current set of deep linking technologies, which only work successfully when users have the app already installed.”
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