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British Airways Installs Beacons at Heathrow

  • The Drum, Wednesday, September 24, 2014 12:32 PM

British Airways has rolled out beacon technology in Heathrow Terminal 5 and Terminal 3 following a “small scale” trial at its head office – making it the first UK airline to embrace the technology. Last month, head of and mobile Kevin McQuillan revealed to The Drum that BA had identified an “incredible opportunity” with beaconsas it looks to harness the relationship with consumers from the purchase point through to taking the flight.

Read the whole story at The Drum »

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