Around the Net
Brands Do In-Game Incentivized Ads, But Don't Like It
- VentureBeat, Wednesday, September 24, 2014 9:43 AM
Incentivized ads in digital games, where viewers get points for watching ads that pop up after a play, is not something major brands want to do, according to Beachfront Media chief executive officer Frank Sinton "They don’t want the perception that they are paying people to watch their ads.” Both Beachfront and Tapjoy are working on alternative kinds of in-game video-ad integration.
