Around the Net
Starting Today Facebook Lets Advertisers Take Data To Go
- The New York Times, Monday, September 29, 2014 9:37 AM
Facebook has based its advertising strategy on user-data, for targeted ads on its network. Now it is going to let advertisers do targeted ads all over the Internet, an obvious challenge to Google, which has one-third of the global ad market. Today, Facebook will roll out Atlas, which lets advertisers use Facebook user data to direct ads to those people on thousands of other websites and mobile apps.
