Around the Net

The New York Times' Native Ad Champion

Capital New York spends some time with Meredith Kopit Levien, head of advertising at The New York Times, and a big proponent of native ads. “It was this enthusiasm for native advertising that put Levien in the hot seat during comedian John Oliver’s 11-minute take-down of native on the August 3 edition of HBO’s ‘Last Week Tonight,’” Capital notes. “Oliver compared the Times’ native campaign for ‘Orange is the New Black’ to ‘hearing the one Katy Perry song that you like ... but it still feels wrong to be listening to.’”

Read the whole story at Capital New York »

Next story loading loading..