Young & Rubicam has tapped BBDO's
MICHAEL PATTI as Chairman and CEO of the flagship office. Patti has worked at BBDO for 18 years, most recently as a Vice Chairman and Senior Executive Creative
Director. He resigned from the New York shop on Friday and is expected to join Y&R on March 1. In his New York roles, Patti replaces
Ron Bess, who shifts to a corporate role as Vice Chairman,
Integration and Business Development at Y&R Group.