• by Joe Mandese  @mp_joemandese, October 9, 2014

“For years, the Weather Channel accepted that viewers ignored it on sunny days and essentially bided its time until a hurricane came along and the whole country tuned in for hours, even days,” Bloomberg Businessweek reports in the cover story analyzing the channel’s repositioning under CEO David Kenny. The piece, which hits newsstands Friday, goes on to note, “Now that viewers are moving away from TV toward streaming and prerecorded shows, that model doesn’t work so well,” and suggests Weather Channel has moved more in the direction of BuzzFeed than the CNN of weather.

“Fewer forecasts, more clickbait. Inside the world’s weirdest, savviest media behemoth,” Bloomberg says in an alert sent to the news media this morning.