U.S. marketers are having a difficult time bypassing ISPs when mailing to consumers in China, according to a new report from Return Path. The 2014 Inbox Placement Benchmark Report found that
46.7 percent of emails sent by U.S. marketers to consumers in China end up in spam folders or bulk folders. On the other hand, U.S. email marketers are having a much more success reaching Australian
consumers, as 92 percent of their emails are landing in the inbox.
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