Around the Net
World Marathon Majors Going The Distance With Abbott
- NYSportsJournalism.com, Tuesday, October 14, 2014 9:41 AM
Effective in 2015, global health care firm Abbott is title sponsor for the World Marathon Majors, a joint effort launched in 2006 that encompasses six of the top competitions around the globe, including the Boston Marathon, NY Marathon, and Tokyo Marathon. Abbot's support includes a new campaign, "Life. To The Fullest," that will include multi-media ads, on-site activation and signage and an effort driven by the firm's employees.
