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NBA Taking Roll Call, Wants Everybody Up For 2014-15
- NYSportsJournalism.com, Wednesday, October 15, 2014 9:29 AM
With MLB post-season in full swing, the NFL in over-drive, Nascar running its Chase for the Sprint Cup, and the NHL at the rink, the NBA has unveiled a multi-platform marketing campaign. The effort, "Everybody Up!", launches with an intro spot, "Roll Call," that is jammed with a bevy and current stars, coaches, fans, dancers, mascots, Grammy-winning musician Common and social media images.
