• Moz, Monday, October 20, 2014 3:01 PM

How do search engine marketing experts convince old school clients that the media and its tactics have changed? Not many posts are written on the art of being tactful when it comes to working with clients and explaining the difference between how SEO ranking once worked and how it works today. Kristina Kledzik explains that building respect and communicating effectively, and only providing up front honest answers that could lead to more questions remains the only way to build long-lasting relationships. Here's how.

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