Staq, and ad tech firm that unifies advertisers’ “tech stacks” into one platform, on Monday announced it has closed a $2.5 million Series A round of funding.
The round was led by Genacast Ventures and Core Capital. Other investors include Kinetic Ventures, Revel Partners and The Hive, which also provided Staq’s seed round of $1.1 million, per a release.
The Staq platform lets advertisers view their campaigns, analytics and other relevant data across multiple tech partners. The company claims to be integrated with “more than 175 of the most widely used technologies,” including ad servers, real-time bidding (RTB) exchanges, demand-side and supply-side platforms, targeting systems, analytics platforms, CRM tools and more.
“Marketers and publishers have multiple partners that make up their marketing technology stack. Many use different ad servers, networks, DSPs, SSPs, DMPs, CRM, analytics tools and other types of platforms,” stated Mike Subelsky, Staq’s CTO & co-founder, displaying the litany of acronyms used in the ad tech space. “Just compiling data from all of these systems can be a headache, keeping media companies from being able to make quick decisions in their day–to–day ad operations.”
Gil Beyda, founder and managing partner at Genacast Ventures, and Mark Levine, managing partner at Core Capital, will join the Staq board of advisors.