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New Campaign Touts Chrysler 200 In Four Languages

Chrysler is "Ready to Take on the World" to tout the Chrysler 200 in a new campaign as "America's Import." One ad starts in Japanese with English subtitles, showing that the narrator thinks it's a Japanese vehicle. Then an English voiceover says "Reliability is now an American thing. Introducing the all-new Chrysler 200, America's Import." More ads to follow will be in Swedish (focusing on safety), German (performance), and Japanese (quality). The commercials feature "The Fire" by The Roots.

Read the whole story at Detroit News »

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