• Marketing Week, Monday, October 27, 2014 9:35 AM

The storied brand is over 110 years old, has been sent off to WWI in the rucksacks  British soldiers, and to refrigerator purgatory by multitudes of people who lack passion for vegetable yeast. The Unilever brand got a huge lift from its "End Marmite Neglect" campaign last year, playing on the idea that leaving Marmite to wither on the vine in the back of the fridge is just plain cruel. Sales increased 14%. And the brand got 2014 Brand of the Year at Marketing Week's Engage Awards. Though, odds are, soldiers are no longer eating it. 

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