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Whither Brand Korea?
- The Domains, Monday, October 27, 2014 9:35 AM
Why can't the Republic of Korea take a page from its exports. If K-pop, Hyundai and Samsung can create global brands, what the heck is wrong with the mothership? Luke Stanhope, Seoul-based strategic communications pro and former South Korea Fulbright Fellow offers this must-read on why the country has not been good at countering its bad press, and why it must create a compelling, enticing, and positive narrative about itself, and not just for tourism.
