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Coca-Cola Israel Does 'Share a Coke' One Better

  • Adweek, Wednesday, October 29, 2014 8:06 AM

Coca-Cola has individualized two million bottles of Diet Coke in the Israel market. Coca-Cola Israel created the campaign, with Gefen Team, Q Digital and HP Indigo. Indigo, also started and based in Israel, helped Coke figure out the production challenges around "Share a Coke" when it first rolled out in Australia in 2011. 

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