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No, Millennials Are, In Fact Staying With Fast Food

Don’t believe the hype. Sure, there has been ample press about how McDonald’s and other quick feeders are losing customers, especially Millennials, to fast-casual purveyors like Chipotle and Panera. The NPD Group, however, says not so fast. While Millennials’ visits to QSRs have declined over the past five years, the demographic group still goes to fast food joints far more often than it does fast-casual restaurants. And the average number of Millennials’ fast-casual visits has not greatly increased.

Read the whole story at Burger Business »

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