Instagram has begun selling video ad inventory via partnership with Disney and Activision. First on board are Banana Republic, The CW Television Network, and cosmetics business Lancome. The brands show up as 15-second autoplay spots that appear within peoples’ Instagram feeds. Burberry, Levi’s, and Ben and Jerry’s were among brands that tested the feature earlier this year. Disney is using the platform to promoting its upcoming "Big Hero 6" animated film.