Around the Net
Update: Nielsen Catalina Purchase Data Not A Factor In Choice Hotels' Simulmedia TV Targeting
- Reuters, Monday, November 3, 2014 8:49 AM
Correction: The original version of this item implied Reuters' coverage of Simulmedia's deal with Nielsen Catalina Solutions was involved in the Choice Hotels example cited in the Reuters' story. The Choice Hotel campaign had nothing to do with the Nielsen Catalina Solutions news and was just provided as an example of how a brand utilizes Simulmedia to target TV viewers.
