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Luxury Travelers Lean on Mobile, Says Study
- Luxury Daily, Monday, November 17, 2014 12:20 PM
Fifty-two percent of luxury travelers say they are likely to book a trip on a smartphone within the next year, compared to the average 29 percent across all segments of travelers, according to a new report by Expedia Media Solutions and comScore. Even with the proliferation of mobile usage, travel brands can’t discount other forms of digital marketing, including desktop Web sites and placement on publications.
