Budweiser is switching from Clydesdales to hipsters as it tries to gain back some of its sliding market share. The horses have been in the brewer's ads for 27 years. But competition from craft beers, which younger people — who don't automatically see longevity as a badge of authenticity — prefer. It's not exactly (the brilliant) "True" campaign, and, sadly, nobody says "Wassup." But there are Millennials doing callouts to friends.