Caballero TV & Cable Sales announced the appointment of
LEILA WINICK as Senior Vice President of Sales, Western Region. In her new position, Winick will be responsible for expanding the
company's presence in the West Coast, and developing and implementing a strategy to maximize revenue for Caballero TV & Cable Sales' client stations, including MásMúsica® TeVe Network. In addition,
she will be managing Caballero TV & Cable Sales' Los Angeles office. Prior to joining Caballero TV & Cable Sales, Winick was president of her own multicultural marketing and advertising consulting
firm, Oro Communications.
