“Fourteen months after Twitter acquired MoPub, its founder and CEO, Jim Payne, is leaving day-to-day operations for the mobile-ad exchange,” Advertising Age has reported. “Mr. Payne will serve as an ad-tech adviser to Twitter's CFO, Anthony Noto.”
Janae McDonough, a VP at MoPub, will take over Payne’s role as strategic director of Exchange, Twitter’s mobile ad business, Advertising Age notes.