• by Amy Corr  @MediaPostOTL, November 26, 2014

Child's Play Communications added Wunderkind Media and Technology Corp. as a client, for Preggie, a mobile social network created exclusively for expectant and new moms. The agency will handle media relations, blogger management and integrated marketing programs. A free app for iOS and Android, Preggie connects like-minded expectant and new moms who live nearby , allowing them to share firsthand advice, tips and practical information related to pregnancy, maternity and relationships. "All the details about pregnancy and babies on Facebook and other social channels has caused something of a backlash from those who consider it 'TMI,'" said Stephanie Azzarone, president, Child's Play Communications. "Preggie is designed to offer moms and moms-to-be a more private place to share this kind of information with others who want to hear it. We think it's a brilliant idea and are looking forward to introducing Preggie to the target audience." Added Sergey Shenderov, Preggie's founder: "Child's Play Communications is an expert in the space we are focused on. We are looking forward to working with them to help us market this new service."