Around the Net
Pepsi Continues Super Bowl Halftime Hype With Blake Shelton
- NYSportsJournalism.com, Friday, November 28, 2014 3 PM
Pepsi has unveiled a commercial in which country music star Blake Shelton promotes the upcoming Super Bowl halftime show around "Hype the Halftime." Armed forces veterans are part of the effort, which includes an ad showing footage from a concert on the USS Lexington. A "Hype Your Hometown" promotion asks consumers to show support for their communities for the opportunity to win tickets to Super Bowl XLIX.
