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Hyundai Needs Design Hierarchy, Says Schreyer

Peter Schreyer, Kia's former design chief, now Hyundai Motor Group President. hopes to do for Hyundai what he has done for Kia. That includes creating an overarching family resemblance by giving Hyundai something along the lines of the successful "tiger nose" he has given to cars like the Kia Optima and Soul. Can he build a family resemblance while also sustaining the premium position of cars like Genesis and Equus? He answers this and other questions at the jump.

Read the whole story at Automotive News »

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