Should you put a call-to-action at the beginning of an email or after the story is told? When this question came up on a panel at the Email Insider Summit today, Zoey Karimzada, Email
Marketing Manager, ZAGG, said you don't always have to put the call-to-action above the fold.
In fact, in one test Zagg found that telling a story with
a call-to-action at the bottom of an email increased revenues. While there were several calls-to-action in the promotional email, the push increased revenue per email 150 percent.
