DIANNA DILWORTH

Articles by Dianna All articles by Dianna

• Lyst Uses Predictive Modeling to Communicate With Customers From the Get-Go in MediaPost Connect on 12/12/2019
  

  Chris Pook, VP Customer Retention at Lyst, spoke at a recent Email Insider Summit in Europe about how the brand is using AI and predictive modeling to achieve the age old question of using data to better predict marketing situations.

• HelloFresh's Paula Hakkaja on Testing, Personalization & Customer Behavior in MediaPost Connect on 12/12/2019
  

  Paula Hakkaja, CRM Manager at HelloFresh, will be speaking on a panel about data and testing at our upcoming Brand Insider Summit in Kitzbuhl 3-6 February. We caught up with her to discuss the panel and the marketing challenges that keep her up at night.

• 5 Lessons Learned From Marketing Mistakes Shared at Brand Insider Summit Europe in MediaPost Connect on 12/10/2019
  

  Marketers share their biggest marketing mistakes so that you don't have to repeat them at a recent Brand Insider Summit Europe.

• How Arsenal F.C. Used GDPR to Improve Customer Relationships in MediaPost Connect on 12/10/2019
  

  For many brands, the threat of GDPR created headaches and fear. For Arsenal, it was away to connect openly and honestly with fans.

• Interactive Email Explored by Samsung Electronics in MediaPost Connect on 12/05/2019
  

  Interactive email can make emails current to the moment they are opened, not just when they are sent. This includes weather updates, real-time pricing and inventory on products being promoted. These engaging messages can also help consumers interact in ways typically associated more with landing pages than email.

• 5 Strategies for Marketing Teamwork Learned at our European Insider Summit in MediaPost Connect on 12/05/2019
  

  Creating successful cross-channel campaigns requires managing efforts across marketing teams. We hosted a panel on the subject at a recent Email Insider Summit in Barcelona in which Alisa Bal, head of multichannel marketing at Bank of the West and Steph Rostron, creative lead at Unidays, shared their insights on the subject. Here are five key takeaways on the to

• The Insider's Guide to Email Automation in MediaPost Connect on 12/03/2019
  

  Email automation can make an email program more effective at scale. At a session during our Insider Summit Europe earlier this year, leading brands including Rakuten, KPN and New Skool Media talked about how bringing automation into their email programs helped them be more efficient even with a small staff.

• Learned at the MP Insider Summit EU: Travian Games on the Benefits of Redesign in MediaPost Connect on 12/03/2019
  

  Gaming company Travian Games knows the importance of personalization, segmentation and automation. But the company, which sells games in a freemium model, wanted to improve its CRM program by upgrading the designs of its emails.

• Customer Lessons Learned from Co-op Insurance at MediaPost's EU Summit in MediaPost Connect on 11/25/2019
  

  Co-op Insurance had a tough challenge - they wanted to acquire new customers but were fairly unknown. Despite being part of the same group that runs one of the largest food businesses in the UK, their insurance division only had 2% market share. In an attempt to expand its audience, the company needed to talk about their well-known division.

• Tractive's Briciu Talks Testing, Challenges & Automation in MediaPost Connect on 11/25/2019
  

  Sanda Briciu, Digital Marketing Manager at Tractive, spoke on how to rebuild an email marketing program from scratch at our Email Insider Summit this past June. We caught up with her last week to chat about her key takeways from the show.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.