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DIANNA DILWORTH

Staff Writer

Articles by Dianna All articles by Dianna

  • Interactive Email Explored by Samsung Electronics in MediaPost Connect on 12/05/2019

    Interactive email can make emails current to the moment they are opened, not just when they are sent. This includes weather updates, real-time pricing and inventory on products being promoted. These engaging messages can also help consumers interact in ways typically associated more with landing pages than email.

  • 5 Strategies for Marketing Teamwork Learned at our European Insider Summit in MediaPost Connect on 12/05/2019

    Creating successful cross-channel campaigns requires managing efforts across marketing teams. We hosted a panel on the subject at a recent Email Insider Summit in Barcelona in which Alisa Bal, head of multichannel marketing at Bank of the West and Steph Rostron, creative lead at Unidays, shared their insights on the subject. Here are five key takeaways on the to

  • The Insider's Guide to Email Automation in MediaPost Connect on 12/03/2019

    Email automation can make an email program more effective at scale. At a session during our Insider Summit Europe earlier this year, leading brands including Rakuten, KPN and New Skool Media talked about how bringing automation into their email programs helped them be more efficient even with a small staff.

  • Learned at the MP Insider Summit EU: Travian Games on the Benefits of Redesign in MediaPost Connect on 12/03/2019

    Gaming company Travian Games knows the importance of personalization, segmentation and automation. But the company, which sells games in a freemium model, wanted to improve its CRM program by upgrading the designs of its emails.

  • Customer Lessons Learned from Co-op Insurance at MediaPost's EU Summit in MediaPost Connect on 11/25/2019

    Co-op Insurance had a tough challenge - they wanted to acquire new customers but were fairly unknown. Despite being part of the same group that runs one of the largest food businesses in the UK, their insurance division only had 2% market share. In an attempt to expand its audience, the company needed to talk about their well-known division.

  • Tractive's Briciu Talks Testing, Challenges & Automation in MediaPost Connect on 11/25/2019

    Sanda Briciu, Digital Marketing Manager at Tractive, spoke on how to rebuild an email marketing program from scratch at our Email Insider Summit this past June. We caught up with her last week to chat about her key takeways from the show.

  • Retail Lessons Learned from Desigual at MediaPost's EU Summit in MediaPost Connect on 11/21/2019

    When customers are shopping in retail stores, they don't think about the different channels or how marketing teams are working together behind the scenes. They want to buy something conveniently without friction and have an enriched shopping experience. "How do you enrich the shopping experience? Working together, centralizing all of the information with all of the team," said Nil Bertran Marimon, Email Team Leader at Spanish retailer and fashion brand Desigual on stage at MediaPost's Email Insider Summit Europe earlier this year.

  • Long Tall Sally is Transforming to a Customer Obsessed Online Business in MediaPost Connect on 11/21/2019

    Long Tall Sally, which specializes in clothing and footwear for women over 1.7 meters in the UK, US, Canada and Germany, was founded as a cataloger in 1976. In recent years, the brand had 30 stores globally. Earlier this year, the company closed up the last remaining shops to focus on its online business. Focusing on its CRM strategy has been key to the company as it looks to convert retail customers into online shoppers. And it can be tricky.

  • NY Attorney General Settles Acer Data Breach Suit in Around the Net in Email on 01/31/2017

    New York State Attorney General Eric T. Schneiderman has settled a data breach case for Acer Service Corporation.

  • 50% of Companies Faced Scrutiny After Data Breach in 2016: Cisco in Around the Net in Email on 01/31/2017

    More than one-third of businesses experienced a 20 percent loss in revenue after experiencing a data breach last year, according to Cisco's 10th annual cybersecurity report.

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