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Medium Selling Advertising Based On "Time Spent"

  • Fortune, Tuesday, December 16, 2014 11:38 AM
Evan Williams, co-founder of Twitter and Medium, gives an interesting interview to Fortune in which he discusses his experimental efforts to monetize Medium. In one case, the blogging platform got BMW to sponsor one of its publications. “We sold it based on time spent on the articles,” Williams said. “It’s not a traditional advertising metric.” As for how much a minute of advertising costs on Medium, Williams said he didn’t know. “We’re experimenting.”

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