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Auto Trader To Launch GBP6.5 Million TV Push

Auto Trader, the marketplace for new and used cars, is launching a £6.5 million U.K. TV campaign on Boxing Day, drawing on the different ways people look for their perfect car. The integrated campaign highlights the new features on the Auto Trader website, which are designed to make it easier for consumers to find the right car. The spot, called "searchers," shows people looking for different things throughout various points in their life. 

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